Feeding the Footer II: The ‘Subordinated’ Menu

A foot­er is an area for more off-beat ref­er­ences. They are more off­side inso­far as our read­ers expect to get access to what they came for — direct­ly after a page is loaded, direct­ly on top of it. At the bot­tom — where they first have to scroll — they are look­ing for minor aspects. That’s the log­ic of sub­or­di­na­tion. For the sake of read­er-friend­li­ness, the foot­er menu should also fol­low it.

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  • Select a few impor­tant pages from the main menu, or cre­ate a few new overview pages.
  • Cre­ate a sec­ond menu under ‘Appearance/Menu’.
  • Include these pages in it.
  • Mark the menu as a foot­er menu.


The task of a foot­er menu is deter­mined by its posi­tion. As a sub­or­di­nate ele­ment, it will hard­ly offer impor­tant nov­el­ties. A read­er already had to scroll ‘tremen­dous­ly’ to reach it at all. To offer burn­ing nov­el­ties here, which are not yet ref­er­enced else­where, would be counter-intu­itive.

So the task of a foot­er menu can only be to lead back to the core — in a sim­pli­fied way. It is imma­nent­ly option­al. The read­er does­n’t need it. But once she’s down here, we can make it easy for her to find her way back. Sim­pli­fied read­abil­i­ty min­i­mizes churn.

The bootScore home page demon­strates just that by using the Foot­er-Menu bootScore offers: Its main menu divides the con­tent into 5 groups. For each group, there is exact­ly one entry in the foot­er menu. And that in turn is linked to a cor­re­spond­ing overview page.

Slim, sim­ple, and func­tion­al.

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